It’s hard to believe that a successful businessman’s first intelligible phrase was “Hot car, Momma,” but it gets easier when you know the man in question is Bobby Likis. A two-year-old Bobby uttered these words after due deliberation from the back seat of his daddy’s Ford Coupe during a July hot spell, and his first clear phrase seemed to prophesy his direction in life.
Today, Bobby Likis has worn every hat in the automotive industry: technician, race car driver & pit crew, automotive service center owner, industry consultant, and radio & TV talk-show host. Acknowledged by industry & consumers, Bobby “talks the walk” as he hosts nationally syndicated, automotive-oriented programs (originating from his all-digital, custom-designed studio located within his service center) on broadcast radio, Sirius Satellite Radio, PalTalk, Internet, American Forces Radio Network and television. Bobby has been published in Motor Age, BE Radio & AutoInc.; produces a monthly e-newsletter of automotive advice, trends, tips & technology; & authors a weekly newspaper article. He’s a seasoned pro who can speak elegantly, knowledgeably and engagingly on subjects running the automotive lifestyle gamut. The eyes & ears of automotive enthusiasts, he has broadcast “Bobby Likis Car Clinic” live from Daytona, Charlotte & Saratoga race tracks; Consumer Electronics Show; Concours d’Elegance; Automotive Aftermarket Industry Week; Woodward Avenue Dream Cruise & Mid-America’s 10th Anniversary.
Articles include “Facility Showcase: Ring of Fire,” BE Radio magazine; “You Are the Future of Your Business: Now is the time to re-examine operations and see where you really want to go!,” AutoInc. magazine; “Gimme Gas with Bobby Likis,” Independent News weekly newspaper; and “From the Center of the Automotive Universe,” monthly newsletter. Presentations include “A Day in the Life of a Repair Order,” ProfitPro Summit and the “Consumers’ Point of View,” Consumer Electronics Show guest panelist. At the Consumer Electronics Show 2006, Bobby moderated the “Connect2Cars” Supersession, during which industry pacesetters defined the need for & fulfillment of consumer mobile electronics.
Bobby is a Florida Certified Arbitrator for the Ford Motor Company, serves as technical advisor for a regional law firm, and is a member of the Automotive Aftermarket Industry Association, the Automotive Service Association, the Automotive Communications Council, the Specialty Equipment Manufacturers Association, and the National Association of Radio Talk Show Hosts. He serves on NAPA’s National AutoCare Advisory Board, on Daytona’s Advanced Technical Center Board, and on the Pensacola Junior College Automotive Service Management Technology Advisory Committee. Honored as the American Marketers’ Association “Marketer of the Year,” Bobby also won a Silver Addy for the “Bobby Likis Car Clinic” TV program, which captured the highest ratings in its time slot. He was also nominated for Rotary Club’s 2003 “Ethics in Business” award. Extremely active in his community, Bobby serves on the Board of Directors for United Cerebral Palsy, WSRE Public Television & the Manna Food Bank. In addition, he is the honorary chairman of the March of Dimes, served on the board of the Pensacola Opera, and supports Ronald McDonald House & Covenant Hospice. Bobby is most proud of his “Top Dog” honor, which is bestowed annually by the current award-holder on the single member of the local community who best exemplifies the spirit of giving back by his or her outstanding service.
On a personal note, Bobby lives and thrives on Florida’s beautiful Gulf Coast, where he enjoys the company of many friends, two daughters, and four grandchildren (two sets of twins…Noah & Faith and Abram & Grace). He is very involved with the community, and in addition to his passion for cars, he enjoys public speaking, charitable fund raising, and the theatre.